Online Community
In certain specific brands or services, they are creating unique communities for relevant individuals to engage in focused discussions, helping the company obtain more accurate data and content.
Community surveys are an appealing format; they are not like traditional sites that rely on a simple questionnaire for surveys. Instead, they resemble a forum, featuring discussions, Q&A sessions, image sharing, comments, voting, and various other formats. Communities typically consist of a limited number of members, ranging from 100 to 1,000. Their duration also varies: some communities are short-lived, dissolving after a few weeks or months, while others can last for a long time, extending up to one or two years.
Harris Interactive
This is the registration portal for the community, which is part of Harris Interactive and focuses on TV program surveys. As we can see from the image below, their surveys are pushed out on a scheduled daily basis.
Next, we see the introduction to the community, which is quite similar to other sites. Participants complete daily surveys to earn points, which can be exchanged for various gift cards or converted into cash via PayPal.
By clicking to participate, we can officially reach our registration portal. There is a prompt here stating that we need to answer a few brief questions (this will allow us to check your eligibility for the program). After completing the survey, you will receive a link via email to verify your final registration. Therefore, it is recommended that participants use their real email addresses rather than temporary ones.
